Behind the scenes of Youme
Participation of Maison Youme in the 19th edition of the international textile fair, MIM (Maroc In Mode)
After more than two years of distancing imposed by the pandemic, Moroccan artisans with textile professionals and fashion designers were eager to meet again at this annual meeting. The Maison Youme teams took part in this event by exhibiting the latest novelties of the brand and in particular the autumn/winter 2023 collection, whose flagship items were displayed to the public who came in large numbers.
A special place has been reserved for our brand Maison Youme, standard-bearer of the values of ethics and sustainable development that have shaped the timeless creations of the brand.
From clothing to accessories, including home textiles, yarn, fabric, machinery and leather, the textile companies as well as the present artisans and designers knew how to renew, innovate and offer a remarkable quality in terms of creativity and avant-gardism.
The MIM (Maroc In Mode) show was punctuated by rich meetings between exhibitors and visitors, attesting to the importance of exchanging and meeting to accompany the changes in the sector of fashion and clothing at national and international levels, and make the Moroccan textile and handicrafts, a sustainable and innovative industry.