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Kaoutar Sahel founds the YOUME brand and joins forces with local artisans, fabric suppliers to make pieces that sublimate Men and Women and respect Nature.


Launch of the first YOUME collection inspired by the Moroccan desert and North Africa, the Majorelle gardens, the crafts, the zellij, the culture and the most prized traditions of the Kingdom of Morocco. The founder of the brand pays tribute through this mythical collection to her Moroccan roots to which she remains deeply attached.


YOUME soars and expands into the realm of the arts, working with a number of musicians, filmmakers, and visual artists to produce a line of kimonos.


YYOUME changes its operational model, incorporating your ideas, suggestions, and, most importantly, your needs and desires into the creation of its collections! YOUME conducts numerous seminars and quizzes with its consumers to better understand their expectations to achieve this.


YOUME wins the People's Choice Award at the International Fashion Competition organized by Lasalle College Canada and receives the jury's congratulations!


Participation of Youme in the parade of revelation of talents organized by Collège Lasalle Morocco. An event during which Maison Youme unveiled exceptional pieces made for the occasion and that you can discover here. ici.

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