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Story of Youme

Histoire de Youme

From its origins to today, the Youme brand has been immersed in the bohemian, chic and ethnic universe and has drawn its roots from multiple and varied inspirations, ranging from traditional Japanese clothing to traditional Arab-Berber outfits and the modern codes of Western fashion and haute couture.

Youme's history is punctuated by events and artistic manifestations that have shaped the DNA and the face of the brand. The launch of the first Youme collection was guided by the rich culture of the Kingdom of Morocco, a country shaped by a singular and prestigious history, offering our designer an infinite source of inspiration, bordered by the sandy mountains of the Moroccan desert and North Africa, glorified by the Majorelle gardens, the Moroccan handicraft and Zellij.

Our project was created with the modest ambition of bringing you together around ideals that are dear to us at YOUME: love, sharing and generosity.

These ideals are nourished by the world of fashion, luxury, indigenous and bohemian crafts, the art of living and people in their immense diversity.

YOUME is to unite you around a project. Unite the best craftsmen and the beautiful souls that you are in the service of a unique, timeless, and durable piece. 

At YOUME, we believe that it is possible to dress in the strict respect of the materials we carefully select, and above all in the respect and dignity of the men and women who make them.


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